RedCloud partnered with a medical device company to modernize its sales lead management by implementing a customized Salesforce CRM solution. The engagement streamlined reporting, automated lead tracking, and enhanced sales team efficiency, enabling the client to focus on growth and closing deals. Client Situation The client’s existing CRM solution was inadequate for supporting their fast-growing marketing and sales operations: The sales process involved a lengthy purchase cycle within healthcare systems, making reporting on lead conversion across distinct stages difficult. Sales leaders spent up to 20 hours per week manually compiling reports and dashboards. Limited visibility into lead progression and follow-ups threatened conversion efficiency and revenue growth. RedCloud was engaged to provide a scalable, user-friendly solution that optimized sales operations and improved reporting transparency. Our Approach RedCloud applied a structured, multi-phase approach: Evaluation & Process Mapping: Developed an “as-is” process flow diagram to identify pain points, inefficiencies, and reporting gaps. Customized CRM Solution Development: Designed tailored dashboards, reports, and quoting templates in Salesforce to automate reporting and tracking of leads. Phased Implementation & Migration: Installed Salesforce in phases, migrating existing data while ensuring minimal disruption to operations. Training & Adoption: Delivered in-person training, webinars, and customized tutorial videos to ensure smooth adoption and user proficiency. Continuous Support: Collaborated with stakeholders to refine processes and ensure ongoing success of the Salesforce platform. Impact The Salesforce implementation delivered measurable improvements: Time Savings: Automated reporting reduced manual effort from 20 hours per week to real-time dashboards accessible in a single click. Enhanced Lead Tracking: Sales representatives could track leads, follow-ups, and conversion stages more effectively, preventing missed opportunities. Improved Visibility: Management gained transparent, up-to-date insights into pipeline progress, enabling data-driven decisions. Increased Team Efficiency : The client’s team quickly mastered the platform, supporting consistent and scalable growth. Sustainable Success: Training, tutorials, and customized dashboards ensured long-term adoption and continuous process improvements. By combining strategic CRM implementation with user-focused adoption support, RedCloud enabled the client to close deals faster, optimize resources, and drive business growth. RedCloud’s engagement transformed the client’s sales lead management into an efficient, scalable, and actionable system, delivering measurable ROI and empowering the sales team. Looking to implement scalable, automated solutions for sales and operations? Contact RedCloud’s Digital Solutions Practice team today to learn how we can help your organization streamline workflows, automate processes, and maximize impact.

RedCloud consultants partnered with a global technology company to modernize its Sales Enablement strategy and content management processes. By streamlining workflows, implementing best practices, and leveraging tools like Seismic, the client improved asset delivery, reduced costs, and empowered sales teams to engage more effectively with customers and partners. Client Situation Following a challenging product launch period, the client’s Sales Enablement processes were disorganized and inefficient: Content production and delivery were delayed despite a budget exceeding $2M. Resource gaps hindered timely completion of critical collateral, video, and training assets. Cross-organization alignment between Sales, Product Marketing, and Partners was inconsistent, limiting effectiveness in customer engagement. RedCloud was engaged to help design a modern Sales Enablement program, streamline content workflows, and optimize resource allocation. Our Approach RedCloud applied a structured, end-to-end approach: Assessment & Gap Analysis: Analyzed existing processes, documented workflows, and identified content and process gaps. Stakeholder Engagement: Collaborated with marketing leaders, product teams, and sales stakeholders to ensure alignment on strategy, objectives, and solution design. Program Design & Rollout: Developed and deployed a modernized Sales Enablement program that standardized content management, asset production, and partner/sales alignment. Tool Integration & Insights: Leveraged Seismic for content management and analytics to provide ongoing visibility into asset usage and process effectiveness. Process Documentation: Documented key workflows for agency management, content production, and asset delivery to ensure sustainability and scalability. Impact RedCloud’s engagement produced measurable results: Optimized Asset Delivery:  180+ collateral, video, and training assets were delivered on time, matching the previous year's output despite a 20%-50% smaller budget. Improved Efficiency: Streamlined content workflows and reduced resource gaps enabled faster, more reliable delivery of assets. Enhanced Sales Effectiveness: Channel, Partner, and Field Sales teams could more easily access relevant content, supporting meaningful business conversations with customers. Cross-Organization Alignment: Strengthened collaboration between Product Marketing, Sales, and Sales Enablement, ensuring customer-centric messaging and asset utilization. Sustainable Processes: Documented workflows enable continued consistency in content creation, management, and delivery. By combining strategic program design with tool-driven insights, RedCloud empowered the client’s Sales Enablement team to deliver greater value to the business and improve the overall customer experience. RedCloud’s approach transformed the Sales Enablement function into a modern, efficient, and scalable program that supports revenue generation and stakeholder alignment. Ready to optimize your Sales Enablement strategy? Contact RedCloud’s Marketing & Sales Practice team today to learn how we can help your organization streamline content management, improve sales alignment, and drive measurable business impact.

RedCloud partnered with a multinational technology company to design and implement an automated ticketing system for privacy case management. By leveraging Microsoft Dynamics 365 and Power BI, the solution increased efficiency, scalability, and compliance while enabling the privacy team to handle more cases and provide better service to stakeholders. Client Situation The client’s privacy practice faced challenges managing privacy cases manually: Tracking and auditing case submissions and resolutions across global teams Retaining email communications and historical case data Reassigning cases and referencing prior work for context Ensuring compliance with company-wide privacy standards RedCloud was engaged to design a system that could scale to handle thousands of cases annually, while improving efficiency, collaboration, and reporting capabilities. Our Approach RedCloud applied a structured approach to address the client’s challenges: Requirements & User Stories: Collaborated with privacy managers and supporting vendors to define privacy-specific requirements and identify future automation opportunities. System Design & Implementation: Developed a user-friendly Dynamics 365 ticketing system that supports lifecycle management of privacy cases, enabling efficient tracking, reassignment, and search of historical case data. Data Migration & Integration: Transferred two years of previous case data and integrated existing internal tools to ensure continuity and maintain compliance. Automation & Reporting: Built Power BI dashboards to monitor case metrics, assess program health, and inform future program improvements. Future-Ready Enhancements: Designed the system to accommodate AI stakeholder assistance, bot capabilities, and automated case approvals to improve efficiency and user experience over time. Impact RedCloud’s solution delivered measurable outcomes: Efficiency & Scalability: Automated manual processes, allowing the team to manage 2,000+ cases annually with reduced effort. Enhanced Compliance: Ensured privacy program standards were consistently met across global teams. Improved Collaboration: Enabled better coordination among privacy managers, vendors, and stakeholders. Data-Driven Insights: Power BI dashboards provided leadership with actionable insights to guide program improvements. Cost Reduction: Streamlined workflows decreased operational costs while maintaining program quality. Future-Ready Capabilities: The system supports ongoing automation enhancements, demonstrating scalability and adaptability. Broader Adoption: The tool’s functionality has been adopted by two additional teams, validating its design and impact. By embedding compliance, collaboration, and automation into the system, RedCloud ensured a robust and scalable privacy management solution that also enhances stakeholder experience and trust. Ready to streamline your privacy operations? Contact RedCloud’s Privacy Practice team today to learn how we can help automate processes, enhance compliance, and deliver measurable impact for your organization.

RedCloud’s Data & AI practice is providing technical leadership to a U.S. Department of Defense (DoD) aircraft maintenance program. By leveraging predictive analytics, reporting capabilities, and industry-leading Microsoft technology, RedCloud is helping the DoD improve aircraft readiness, streamline parts replacement, and enhance planning efficiency. This initiative demonstrates how private sector expertise can be applied to critical public sector missions. Client Situation The U.S. DoD conducts maintenance, repair, and overhaul (MRO) of U.S. Navy aircraft, engines, components, and support equipment worldwide. Challenges included: Managing maintenance, repair, and replacement operations for nearly 1,000 aircraft, thousands of engines, and hundreds of thousands of components valued at $4 billion annually Limited predictive insight into maintenance needs and parts replacement timing Need to increase aircraft readiness while improving planning efficiency and resource allocation RedCloud was engaged to provide technical leadership and implement predictive analytics and reporting solutions for two U.S. Marine Corps helicopter fleets, with plans to scale across additional fleets and locations. Our Approach RedCloud applied a multi-layered Data & AI strategy: Predictive Analytics Development: Collaborated with DoD maintenance SMEs and data scientists to design models predicting parts replacement and maintenance needs. Interactive Reporting Dashboards: Built intuitive dashboards using Power BI to provide actionable insights into fleet readiness, component availability, and maintenance schedules. Automation & Workflow Integration: Leveraged Power Automate and Microsoft technology to automate data collection, reporting, and workflow processes. Cross-Functional Expertise: Integrated RedCloud capabilities including Business Solution Strategy & Design, Workflow Automation, Business Applications, CRM Development, Business Intelligence, and Collaboration & Content to ensure a comprehensive solution. Scalable Framework: Designed predictive analytics solutions that can expand across additional aircraft fleets and DoD branches for long-term impact. Impact RedCloud’s work delivered measurable improvements: Accelerated Decision-Making: Dashboards and predictive insights allow maintenance teams to proactively schedule repairs and parts replacements. Increased Aircraft Readiness: Availability of the right equipment at the right time supports improved operational readiness of U.S. Marine Corps fleets. Enhanced Planning Efficiency: Automated reporting and workflow processes reduce manual effort and minimize errors. Scalable & Repeatable Solutions: Models and dashboards can be extended to additional fleets and DoD operations, providing long-term value. Cross-Functional Collaboration: Close engagement with SMEs and DoD personnel enhanced trust, knowledge sharing, and adoption of data-driven approaches. By combining predictive analytics, automation, and cross-functional expertise, RedCloud enabled the DoD to enhance aircraft maintenance planning, increase readiness, and improve operational efficiency. The solutions developed provide a scalable framework for future expansion across other fleets and branches. Ready to leverage advanced analytics for mission-critical operations? Contact RedCloud’s Data & AI Practice team today to learn how we can help drive insights, automation, and measurable impact for your organization.

As any leader will tell you, in today’s digital-first world, data has become the lifeblood of successful businesses and organizations. Harnessing the power of data analytics and AI is no longer just an option—it's a necessity for staying competitive and innovating. Customers are coming to expect it in many products and services. Through our team of experts that make up RedCloud's Data & AI Practice, we understand the pivotal role that Data and AI play in unlocking invaluable insights, informing strategic decisions, and ultimately propelling our clients’ businesses forward. RedCloud's Support to U.S. Department of Defense One exemplary showcase of our Data & AI Practice in action is our ongoing collaboration with the U.S. Department of Defense (DoD) on an aircraft maintenance program. Our team at RedCloud provides technical leadership support to develop predictive analytics and reporting capabilities that optimize fleet maintenance and parts replacement processes for the U.S. Navy and Marine Corps. By leveraging a combination of data scientists and DoD maintenance subject matter experts, we're building technical capabilities applied to specific helicopter fleets flown by the U.S. Marine Corps. Our goal is to enhance the availability of the right equipment at the right time, thereby increasing aircraft readiness and improving planning efficiency. At RedCloud, we're passionate about helping organizations unlock the power of their data and AI capabilities. Whether you're looking to optimize operations, enhance customer experiences, or drive innovation, our Data & AI Practice is here to support your journey toward success. To learn more about how RedCloud is transforming aircraft maintenance for the U.S. Department of Defense, contact us today and explore our full case study here . Ready to embark on your data-driven journey? Contact us now , and let's unlock your business's full potential together.

Information security management is not just a concern for some businesses—it's a critical necessity for all. With the increasing prevalence of cyber threats and data breaches, safeguarding sensitive information has become paramount for maintaining trust, protecting assets, and ensuring regulatory compliance. RedCloud's Support to Global e-Commerce Business As part of a recent client engagement, RedCloud stepped in to address the e-commerce client's complex information security challenges head-on. Through a meticulous audit process, our team of RedCloud experts gained comprehensive insights into the client’s existing security infrastructure, identifying vulnerabilities and areas for improvement. Recognizing the urgent need for action, our team initiated a multifaceted approach to tackle the issues at hand. RedCloud spearheaded a comprehensive overhaul, enhancing data quality and facilitating the company's data migration to a centralized storage platform. In parallel, rigorous security measures were implemented across networks, code, applications, and third-party tools, with each step meticulously documented and compiled into detailed data dictionaries and playbooks.  These strategic initiatives fortified the company's security infrastructure and operational resilience, positioning it for sustained success in the e-commerce sector. As a result, the client achieved enhanced data security and real-time visibility into its security landscape, safeguarded critical resources, and fostered greater trust with partners and customers. Are you facing similar challenges in managing your information security landscape? Don't wait until it's too late. Contact RedCloud’s Privacy practice team today, and let us guide you on your journey to a more secure future.

In April 2024, RedCloud Consulting embedded a team of experienced privacy consultants within the operations of a global travel corporation. The partner’s platform, supporting over a million lodgings and experiences across 220+ countries, relies on machine learning for features like recommendations, dynamic pricing, fraud detection, and natural language processing. RedCloud helped streamline the partner’s complex machine learning review process to ensure high-quality, secure, and ethical product development while accelerating feature delivery. Client Situation The partner’s machine learning review process involved multiple disciplines, including product legal, licensing legal, information security, privacy, engineering, anti-discrimination, and product data science teams. Challenges included: Disparate reviews conducted over email and telephone, resulting in inconsistent documentation and communication Reviews are often initiated late in the development cycle, causing delays and rework Lengthy review times, averaging several months and sometimes exceeding a year RedCloud was engaged to improve efficiency, standardize processes, and enhance collaboration across the review teams. Our Approach RedCloud implemented a structured and integrated solution: Holistic Review System in Jira: Consolidated multiple review streams into a single platform for tracking, reporting, and collaboration. Standardized Criteria and Workflows: Created consistent templates, review criteria, and workflows for all disciplines to ensure clarity and uniformity. System Integration with ML Platform: Enabled automated triggers and notifications for review requests and status updates. Early Engagement with ML Teams: Facilitated privacy-by-design principles and addressed potential issues early in the development lifecycle. This approach combined process standardization, early stakeholder engagement, and platform automation to drastically reduce bottlenecks and improve overall review quality. Impact The partnership between RedCloud and the client delivered significant results: Accelerated Review Timelines: Reduced average review time from several months to approximately two weeks Improved Collaboration & Communication: Fostered trust, transparency, and timely feedback among review teams Enhanced Documentation & Auditability: Standardized processes improved traceability and accountability Increased Stakeholder Satisfaction: Machine learning teams received prompt guidance and actionable feedback Best Practices Embedded: Lessons learned, including early engagement, standardized workflows, and automation, strengthened long-term process maturity By integrating privacy expertise, automation, and structured workflows, RedCloud transformed a fragmented, time-intensive review process into a streamlined, efficient, and transparent system. The solution accelerated machine learning feature delivery, enhanced team collaboration, and established a foundation for sustainable, high-quality product development. Ready to strengthen your privacy and data governance practices? Contact RedCloud’s Privacy Practice team  today to learn how we can help ensure compliance, streamline reviews, and embed privacy-by-design principles across your organization.

A global cloud supply chain organization partnered with RedCloud to transform its Change Management Office (CMO) from a traditional operational function into a strategic, consultant-like team. By refining communication strategies, establishing centers of excellence, enhancing client engagement, and implementing structured accountability, the organization strengthened its change management capabilities, improved collaboration, and delivered higher-quality outcomes across the enterprise. Client Situation The organization’s Change Management Office faced several challenges: Transitioning from traditional change management practices to a strategic, advisory approach Varied levels of experience within the team and resistance to adopting new tools Complex collaboration requirements that slowed decision-making The need for external consultants to quickly build trust and credibility To address these issues, RedCloud identified initiatives to elevate CMO maturity, create standardized practices, and drive results across the organization. Our Approach RedCloud implemented a multi-pronged strategy to strengthen the Change Management Office: Comprehensive Communications Strategy:  Streamlined tools and methods to ensure consistent, effective messaging across projects. Centers of Excellence:  Centralized expertise in areas such as automation and communications to improve consistency and quality of deliverables. Enhanced Client Engagement and Transparency:  Focused on co-creation with clients to manage expectations, align objectives, and increase satisfaction. Structured Accountability and Ownership:  Introduced clear accountability frameworks to foster strategic focus and improve team performance. This approach combined strategic planning, stakeholder alignment, and process standardization to shift the CMO toward a more consultative and results-driven model. The Impact The transformation delivered measurable improvements across the organization: Strategic Thinking:  Team members adopted a broader, consultative approach to change management. Process Consistency:  Centers of excellence standardized processes, elevating quality and efficiency. Client Satisfaction:  Active client involvement increased engagement, trust, and satisfaction. Collaboration & Visibility:  Centralized expertise improved cross-project collaboration and visibility into ongoing work. Key Lessons Applied:  The team leveraged influence over imposition, adapted to organizational pace, navigated political landscapes effectively, and built trust incrementally—practices that strengthened both project outcomes and long-term CMO maturity. By shifting to a strategic, consultant-oriented approach, the Change Management Office enhanced processes, increased client engagement, and delivered higher-quality outcomes. This transformation positioned the organization for sustained success, highlighting the importance of structured accountability, strategic thinking, and collaboration in effective change management. Ready to elevate your organization’s change management capabilities? Contact RedCloud’s Business Transformation Services practice today to learn how we can help guide your organization through complex transformations, drive sustainable adoption, and deliver measurable results.

In an era where government efficiency is under greater scrutiny than ever, a county government in Washington state partnered with RedCloud to prepare for a major digital transformation. Facing inefficiencies caused by outdated finance, HR, and payroll systems, the county engaged RedCloud to guide them through “Phase Zero”—a critical pre-implementation plan for a modern Enterprise Resource Planning (ERP) system. By aligning strategy, stakeholders, and processes upfront, the initiative set the stage for a seamless transition to an integrated solution that will unify operations and streamline workflows. Client Situation A county government in Washington state is currently facing challenges due to outdated and disparate systems for finance, HR, and payroll. These fragmented systems hinder efficient operations, resulting in data inconsistencies, increased manual labor, and operational inefficiencies. To address these issues, the county is seeking to modernize its operations by implementing a new Enterprise Resource Planning (ERP) system. This modernization effort aims to integrate all critical functions into a unified platform, streamline processes, enhance data accuracy, and improve overall productivity. The county is committed to leveraging this new ERP system to achieve greater operational efficiency and better serve its constituents. Our Approach Known as “Phase Zero”, the RedCloud project team has designed and implemented a critical and strategic pre-implementation project plan designed to ensure a seamless transition to a new and modern ERP solution. Our approach is centered around thorough preparation and alignment with the client's organizational objectives. Comprehensive Assessment:  We began by thoroughly analyzing the current systems, processes, and organizational structure. This helped us identify gaps, inefficiencies, and areas for improvement. Stakeholder Engagement:  It is crucial to engage key stakeholders early in the process. We conducted workshops and interviews to gather insights, address concerns, and build a shared vision for the transformation. Clear Roadmap Development: We developed a detailed project roadmap that outlines the scope, timelines, and milestones. This roadmap serves as a guiding document to ensure all team members are aligned and aware of their roles and responsibilities. Risk Management: Identifying potential risks and developing mitigation strategies was a key component of our approach. We proactively addressed challenges to minimize disruptions during the implementation phase. Change Management:  Preparing the organization for change is essential. We designed and implemented change management strategies, including training programs and communication plans, to ensure the smooth adoption of the new ERP system. By meticulously planning and executing Phase Zero, we lay the foundation for a successful digital transformation, ensuring our clients achieve their strategic goals efficiently and effectively. Impact The successful completion of Phase Zero positioned the county government for a smooth and effective ERP implementation. Outcomes included: Identification of critical gaps and inefficiencies to be addressed in the new system Increased collaboration and buy-in through early stakeholder engagement A clear roadmap with defined milestones, reducing confusion and ensuring alignment Reduced risk of disruption during implementation through proactive planning Stronger readiness for change via tailored training and communication initiatives Ultimately, Phase Zero created a unified vision for transformation and equipped the county to achieve greater efficiency, improved processes, and enhanced organizational performance. This groundwork is pivotal to ensuring the long-term success and sustainability of the ERP solution. Ready to transform your organization? If your business, government body, or non-profit is facing similar challenges, contact RedCloud’s Delivery Excellence practice team today to learn more about how we can help.

To empower better partner alignment and opportunity targeting, a global tech company built a scalable partner propensity engine that identifies high-potential customers and matches them with ideal partners. By combining custom-built data models, intuitive dashboards, and a centralized internal hub, the solution introduced consistency, visibility, and efficiency to a previously disconnected process. The initiative transformed how partner teams plan and execute, setting the foundation for more collaborative and data-driven growth. Client Situation The client was responsible for constructing a partner propensity engine focused on identifying high-propensity customers within the existing customer base and understanding the partner opportunity by solution area. The initiative initially targeted mainstream solution plays and the Enterprise and Corporate customer segments. Key responsibilities included developing data models to surface these opportunities, creating logic to match them with suitable partners, building an internal tool to share insights with partner account teams, and scaling this capability to an external partner portal to enable self-service. The client also led enablement efforts across internal teams and external partners to drive adoption and usability. Our Approach To bring this vision to life, the client engaged data vendors to collaborate with internal solution play leaders. They defined what constituted a "high propensity" customer account for each area of the business and developed the logic and business criteria that powered the predictive modeling behind the engine. Alongside model development, the team launched two key internal dashboards to operationalize the data: Propensity Dashboard: Allowed users to configure, filter, and export opportunity lists for sharing with partners. Success Dashboard: Tracked partner and customer outcomes across their journey, helping teams monitor performance and impact. The team also launched a dedicated internal hub to centralize resources, training, and documentation. This hub serves as a one-stop shop for everything related to the propensity engine. As the solution matured, the team expanded its scope to embed these capabilities into an external-facing partner portal. This required translating technical models into actionable business requirements and working closely with platform engineering teams to ensure successful integration. While the external version didn’t match the full flexibility of internal tools, it laid the groundwork for self-service access to partner insights. Impact This initiative marked a significant shift from fragmented, team-specific propensity lists to a unified, standardized system that supports partner planning across solutions, customer segments, and partner types. By providing consistent and compliant data, the engine gave both internal teams and partners a clearer view of where and how to focus their efforts. The centralized dashboards eliminated redundancy, enabled faster decision-making, and encouraged more effective collaboration between account teams and partners. The integration into the external portal added the benefit of self-service access, ensuring partners had the same data at their fingertips without delays or manual coordination. What began as an internal effort evolved into a scalable, strategic tool that continues to inform partner strategy and execution globally.

This summer, RedCloud had the pleasure of welcoming Daniel Jung as an intern, bringing fresh enthusiasm and sharp analytical skills to the team. A rising sophomore at Yale University studying Economics and Data Science, Daniel is passionate about understanding human behavior through data and exploring strategic consulting as a career path. During his internship, he gained valuable real-world experience working alongside industry professionals and contributing to impactful projects with Fortune 500 clients. In this interview, Daniel shares insights from his time at RedCloud, surprising lessons about consulting, and a few fun facts that reveal his dynamic personality beyond the numbers. Where do you go to school, and what are you studying and/or what you hope to do after college? I am an incoming sophomore at Yale University studying Economics and Data Science. It’s interesting to learn about how people’s behavior can be expressed through social science and how these trends can be quantified through analyzing hard data. After college, I hope to work in strategic consulting – I’m excited to gain firsthand exposure to businesses across various industries. I’ve found that the experiences I’ve had with consulting over the past few years have been interesting to me, as they have allowed me to see how I can leverage my creativity to think of solutions to a wide range of different problems. This is why I want to explore this path. After working in strategic consulting, I hope to find my niche within a specific industry to pivot into – right now, that’s looking like tech, marketing, or city planning. What attracted you to our internship program, and how does it align with your career goals? I came across the RedCloud internship program after speaking with a former intern from a neighboring high school in my area. She told me it was a great opportunity for her to gain insights into the consulting industry and real-world experience that would help her leverage her career deeper. RedCloud attracted me for this reason, and the firm’s Glassdoor reviews, which mentioned a friendly work environment, did not lie either. I’m grateful to interact with the various industry professionals at this firm, gaining an inside perspective on the consulting world, which is something I aim to continue exploring in-depth throughout my career. What’s something new you’ve learned about the consulting industry that surprised you? Before joining RedCloud, I had thought that client companies at consulting firms are usually very short-term, switching after each quarter to entirely new clients. However, through my RedCloud experience, I’ve been exposed to a part of the RedCloud mission of developing strong and long-lasting connections for consulting partnerships. I was surprised to see how embedded RedCloud was in the work at top-tier tech companies such as Microsoft and Google, and how they truly cultivated a tight relationship through years of collaboration with aligned interests. In this way, I learned that consulting can be a service based on years of specialized expertise and growing long-term together with clients, as opposed to simple short-term engagements. What's one thing people don't know about you that they would be surprised to discover? I am 100% a foodie – I was voted “biggest foodie” for my (high school) senior superlative because I would always pitch this food app to everyone, where you can rank your top restaurants. Fast forward to college, and I was fortunate to secure a consulting project with this food app during my second semester. All that to say, if you need recommendations for restaurants in places like Seattle or New York, I am just a Teams message away. What project or task have you worked on that you’re most proud of during your time here? I thoroughly enjoyed my marketing project with Scott Morton and Yan Ma over the past month. The gist of the project is this: Microsoft develops hundreds of sales and marketing communications that they send to salespeople regarding updates to their tools, new product launches, and changes to their policies I was tasked with helping gather data on the performance of these marketing materials, from identifying the number of recipients to various metrics, including unique open and click-through rates. Through weeks of working closely with Yan, I developed a method to model hundreds of thousands of interactions efficiently in Excel and created a slide deck to present marketing trends and implications to Yan and Scott. It was a great project that pushed me to think of new ways to gather marketing data more quickly and accurately, and I was thrilled to receive positive feedback from my team. What’s one fun or unexpected fact about you that people may be surprised by? In my senior year of high school, I was a stuntman – this meant I was part of a crew of guys who woke up at 6 AM for two weeks to perform lifts and stunts with the cheer team. I can now do a shoulder stand if anyone needs to see something from a different angle. Quick picks: Coffee or tea? I am a tea person. I saw a quote recently that said making tea is sometimes less about drinking it and more about it keeping you company. I like to think this is true – there is definitely something therapeutic about brewing a nice Earl Grey in the morning. Share one of your favorite quotes. You can make the dough, but it’s about who you break the bread with.

At RedCloud, we believe that giving back to the community is not just a responsibility but a privilege. It’s part of who we are, embedded in the DNA of RedCloud since our inception. The RedCloud team feels fortunate to be connected to Toys for Kids , a nonprofit founded by Seattle Mariners broadcaster Rick Rizzs and former center fielder Dave Henderson. We’ve supported TfK for years, and our Managing Partner Brett Alston is currently the president of the Board of Directors.  In what is always a special time of year in our work with TfK, as the back-to-school season approaches, our team eagerly anticipates the opportunity to contribute to Rick and his team. Through our collaboration, RedCloud donates and assembles student backpacks filled with essential school supplies, ensuring that every child has the tools they need to succeed academically. From notebooks and pencils to calculators and art supplies, we collect a wide array of items to include in the backpacks, assemble the backpacks, and ultimately deliver them to TfK’s partners at the Atlantic Street Center in Seattle where they are given to eager children! This hands-on involvement not only strengthens our team spirit but also reinforces our commitment to supporting the educational journey of children in our broader Seattle community. The impact of our partnership with Toys For Kids extends far beyond the backpacks themselves. By alleviating some of the financial burdens associated with back-to-school preparations, we help create an environment where families and children can focus on learning and personal growth. Witnessing the joy and excitement on the faces of the children who receive these backpacks is a powerful reminder of why we do what we do. Together with Toys For Kids, RedCloud is making a tangible difference, one backpack at a time, and reinforcing our belief that every child deserves the opportunity to thrive academically and beyond.