​Sales Enablement Program Management and Modernization

RedCloud consultants partnered with a global technology company to modernize its Sales Enablement strategy and content management processes. By streamlining workflows, implementing best practices, and leveraging tools like Seismic, the client improved asset delivery, reduced costs, and empowered sales teams to engage more effectively with customers and partners.

Client Situation

Following a challenging product launch period, the client’s Sales Enablement processes were disorganized and inefficient:

• Content production and delivery were delayed despite a budget exceeding $2M.

• Resource gaps hindered timely completion of critical collateral, video, and training assets.

• Cross-organization alignment between Sales, Product Marketing, and Partners was inconsistent, limiting effectiveness in customer engagement.

  
  

RedCloud was engaged to help design a modern Sales Enablement program, streamline content workflows, and optimize resource allocation.

Our Approach

RedCloud applied a structured, end-to-end approach:

1. Assessment & Gap Analysis: Analyzed existing processes, documented workflows, and identified content and process gaps.

2. Stakeholder Engagement: Collaborated with marketing leaders, product teams, and sales stakeholders to ensure alignment on strategy, objectives, and solution design.

3. Program Design & Rollout: Developed and deployed a modernized Sales Enablement program that standardized content management, asset production, and partner/sales alignment.

4. Tool Integration & Insights: Leveraged Seismic for content management and analytics to provide ongoing visibility into asset usage and process effectiveness.

5. Process Documentation: Documented key workflows for agency management, content production, and asset delivery to ensure sustainability and scalability.

Impact

RedCloud’s engagement produced measurable results:

• Optimized Asset Delivery: 180+ collateral, video, and training assets were delivered on time, matching the previous year's output despite a 20%-50% smaller budget.

• Improved Efficiency: Streamlined content workflows and reduced resource gaps enabled faster, more reliable delivery of assets.

• Enhanced Sales Effectiveness: Channel, Partner, and Field Sales teams could more easily access relevant content, supporting meaningful business conversations with customers.

• Cross-Organization Alignment: Strengthened collaboration between Product Marketing, Sales, and Sales Enablement, ensuring customer-centric messaging and asset utilization.

• Sustainable Processes: Documented workflows enable continued consistency in content creation, management, and delivery.

  
  

By combining strategic program design with tool-driven insights, RedCloud empowered the client’s Sales Enablement team to deliver greater value to the business and improve the overall customer experience.

RedCloud’s approach transformed the Sales Enablement function into a modern, efficient, and scalable program that supports revenue generation and stakeholder alignment.

Ready to optimize your Sales Enablement strategy?

Contact RedCloud’s Marketing & Sales Practice team today to learn how we can help your organization streamline content management, improve sales alignment, and drive measurable business impact.