RedCloud Unveils a Refreshed Brand for a New Era of Global Impact

At RedCloud, growth isn’t just about numbers — it’s about evolution. As our clients’ needs have transformed, so too has our business. Today, we’re proud to unveil a refreshed brand and a new logo that reflects who we’ve become: a globally minded, innovation-driven consulting firm at the forefront of data, AI, privacy, and strategic transformation.

This update marks more than a visual change — it signals a renewed commitment to RedCloud’s mission of connecting people, insights, and technology across borders to solve complex business challenges. All still grounded in integrity and transparency - our core values we’ve leaned into since day one.

A Logo That Reflects Our Momentum

The new RedCloud logo was thoughtfully designed to represent the future we’re building — one where RedCloud’s influence and reach continue to expand globally. As we connect clients and employees across continents, our refreshed brand reflects this growing global presence with a clean, confident visual identity.

But the design is more than aesthetic. The new logo embodies intelligence and innovation, expressing the forward-thinking mindset that drives our work in cutting-edge fields like Data & AI, Privacy, and Strategy & Transformation. It’s a symbol of how we blend sharp insight with bold action — and do it in a way that’s always grounded in trust.

The Meaning Behind the Mark: Three Arrows, One Purpose

At the heart of RedCloud’s refreshed logo are three stacked arrows — a simple, elegant symbol that captures the essence of who we are and where we’re going.

• Upward momentum: The arrows represent continuous growth — for our company, our clients, and our consultants. Each arrow reflects a new level of progress, driven by innovation and a future-focused mindset.

• Diversification and direction: The three arrows also signify RedCloud’s strategic expansion across practice areas, industries, and geographies. As we diversify, we’re not just scaling — we’re moving forward with intention, bringing expertise to new challenges and clients worldwide.

• Grounded in people: Though the arrows point upward, they remain centered and stacked, symbolizing a business firmly rooted in client service, collaboration, and community. Our growth is never at the expense of our values — it’s powered by them.

As we continue to grow and expand our impact, this refreshed brand serves as a visual foundation for where we’re headed — and a reflection of the company we’ve become. We’re excited to share it with you, and even more excited for what comes next.

To our clients, consultants, and community: thank you for being part of the journey.