At a Glance
Numerous stakeholders were creating an ever-expanding number and variety of sales materials to support the ongoing collateral needs of field and partner sales teams at a global software company.
|CASE STUDY
Improving Sales Leads with Streamlined Sales Collateral
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Upon implementation of the new templates and processes for content creation, a rapid transition from a disjunct set of sales materials to a streamlined and consistent portfolio of presentations occurred. Beyond brand consistency, the organization saw a deep reduction in the time (and related resources) to review and correct content between creator and manager.
The project ultimately enabled a new level of consistency across sales tools, and a significant reduction of time in the creation and editing process. This sped up the sales cycle, allowing the team to readily and directly target potential leads. |
A standardized process has led to stronger collateral for our field sales teams to use with customers." |
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