| CASE STUDY
Driving Business Growth
With a Marketing Pivot |
Driving Business Growth
With a Marketing Pivot |
Introduction |
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RedCloud Consulting provides ongoing volunteer support for the University of Washington’s Michael G. Foster School of Business as part of the firm’s broader community efforts.
Each year, RedCloud consultants mentor students as they help local companies as junior advisors, collaboratively resolving their everyday business challenge-- This case study is a success story for student, mentor, and client alike. |
We were overjoyed to have them participate in the program and guide the students and business owners. Their support and guidance were very helpful to both students and business clients and we enjoyed working with them." |
Challenge |
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An independent insurance agency offering a wide variety of commercial and personal insurance products was experiencing economic impacts from the COVID-19 outbreak, including a sudden and significant loss of revenue.
Company leadership decided to reassess their business plan to find more efficient, effective methods for marketing and selling their insurance services. They also chose to shift additional focus to new markets boasting greater earning potential, specifically business and commercial trucking insurance. |
This has been such a great experience and we loved working with every single one of our advisors.” |
Recommendations |
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Implementation |
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Marketing – Redesigned the website for a better mobile user-experience, and simplified the request for quote process. New social media business accounts were developed, and producers were encouraged to increase their social media interaction.
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Operations – Eliminated redundant software programs and the associated costs.
Sales – Dedicated efforts to cross-sell personal insurance products to existing customers, focused additional hours on acquiring new commercial clients. |
Results |
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The website updates corelated to a rapid uptick in new customer requests and emphasizing more hours towards cross-selling saw resulted in improved sales figures.
We immediately saw an increase in new quote requests after the recommended changes to the website were implemented and it became mobile-friendly." |
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