Wow, what a year! We can’t believe we’re already wrapping up 2021 and looking toward all of our 2022 plans that are taking shape. A lot happened at RedCloud despite another year of uncertain and uncharted waters in the world around us. As we are thankful for our collective success in 2021, we are proud to have stayed dedicated to our community - particularly as we acknowledge the pandemic continues to have a rippling effect in our local communities.
At the end of 2020, we made the exciting announcement that we were committed to supporting Solid Ground’s Broadview Shelter & Transitional Housing for the whole year ahead. We’re looking back today on all that was accomplished with our support and rounding it up in celebration.
For those unfamiliar with Broadview - this Seattle-based organization exists to provide a safe haven to families, mostly mothers and their children, with a secure home location while experiencing homelessness or domestic abuse. Broadview is a positive environment that families can use to transition, but being a resident comes with a lot of uncertainty and challenges. The families seeking an apartment are often going through the toughest part of their lives, and can sometimes lack the basic needs that we take for granted. That’s where RedCloud stepped in!
Our Year of Broadview, as we like to call it, started with a donation of new technology to support remote learning for the children living at Broadview during the pandemic. The technology included: Microsoft Surface tablets, Microsoft Office software and mic headsets. But we didn’t stop there. We promised to continue the support where we saw opportunities.
In February, we attended a Lunch and Learn to download our team with details about the shelter and its residents. Throughout the middle of the year, our support continued with the help of our recruiting team, providing their dedication, support and helpful resources in the form of a Career Day. As a follow up to Career Day, the team made themselves available to residents with 1:1 support as needed.
In May, we surprised the residents with a special Mother’s Day delivery and this past summer we hosted a fun professional photoshoot for families at Broadview with local photographer Toni from Pinto Portrait. As the new school year rolled around, we partnered with Toys for Kids (TfK) again in providing backpacks for the Broadview students to send them on their way for a successful year ahead. Finally we’re wrapping up the year with a new coat and holiday present drive, currently ongoing through our RedCloud team.
In each of our efforts, we led with the desire to take stress away from the Broadview families, thinking of small yet impactful ways to make their days easier. As we look forward to another year of community effort at RedCloud - including staying a phone call away from our friends at Broadview - we are grateful for the opportunity to extend our support throughout this entire calendar year to focus on making a deep impact for many families in need. While our day-to-day business focus stays at the forefront, it will always remain a core value of RecCloud’s to look up and look around for ways to give back.
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